These 5 Ad Tech Platforms Are Helping Publishers Make Extra Revenue
For digital publishers, every bit of screen space is prime real estate. And while traffic and content remain king, monetization is the queen that keeps the kingdom running. With third-party cookies on their way out and user behavior in flux, many publishers are rethinking their ad strategies and turning to tech-forward platforms that go beyond standard display ads.
The following companies are helping publishers squeeze more value from their inventory, optimize ad delivery, and unlock new streams of passive income without compromising the user experience.
Truvid: Video monetization without the heavy lifting
Truvid empowers publishers to transform their content strategy with video monetization that feels native and non-intrusive. By offering a plug-and-play video player and an extensive content library, Truvid provides sites with a fast way to tap into premium video demand, even if they don’t produce their own video content.
One of its standout recent innovations is the Vertical Player, designed to capitalize on the growing dominance of vertical video. It naturally integrates into mobile advertising and is optimized for attention and engagement, particularly for publishers pursuing mobile-first monetization strategies.
Setupad: Maximized programmatic with prebid precision
Setupad specializes in header bidding solutions that optimize programmatic advertising across every ad unit. With its proprietary prebid adapter and server-to-server integrations, the platform increases bid density, ensuring publishers never leave money on the table.
Setupad also offers lazy loading, ad refresh, and smart timeout controls, which improve viewability, extend session earnings, and avoid frustrating load behavior. These tools, combined with server-to-server integrations, enable publishers to achieve more competitive bid rates while maintaining a seamless user experience. Publishers using Setupad typically report revenue gains of 30% or more, and the setup process is as hands-off as it gets.
Raptive: Revenue plus strategy for creators who scale
Formerly known as AdThrive, Raptive caters to high-quality content creators who want more than just ad placements; they also seek a business partner. In 2024, it ranked #1 in Comscore’s food, family, and lifestyle categories, reaching over 225 million monthly users. But what really sets it apart is its commitment to supporting creators as business owners, not just as ad hosts.
In response to publisher demand, Raptive lowered its traffic threshold to 50,000 monthly views (from 100,000) through a new “Rise” tier, making premium monetization accessible to mid-sized sites with growth potential. It also continues to offer white-glove services: ad layout testing, SEO guidance, and revenue forecasting tailored to each publisher’s vertical.
Monumetric: Hands-on monetization with a focus on UX
Monumetric believes that ads shouldn’t disrupt a great user experience, but instead enhance it. The platform offers a blend of managed and programmatic services, providing publishers with custom ad strategies tailored to their content and audience.
What sets Monumetric apart is its commitment to publisher education and transparent reporting. The company even walks clients through onboarding and optimization, making it a strong choice for mid-sized publishers seeking both performance and support.
Infolinks: Contextual ads that meet the moment
Infolinks brings a fresh spin to display advertising through its suite of in-text, in-fold, and overlay ad formats that blend seamlessly with on-page content. Its AI-driven engine scans site content in real time and serves contextually relevant ads, boosting engagement without cluttering the layout.
With support for over 25,000 publishers globally and real-time bidding (RTB) integrations, Infolinks is a reliable choice for publishers seeking lightweight monetization with global scale.
Why These Platforms Are Winning Publisher Trust
What ties these five platforms together is their shared understanding of what today’s publishers need: monetization that complements the content experience. These tools not only help publishers build sustainable revenue, but also provide relief from technical headaches and opaque earnings models, instilling a sense of reassurance and confidence.
As audience behavior continues to evolve and advertises seek more meaningful placements, these platforms are stepping up, not just as ad tech vendors, but as partners in growth.