Perion announced on July 9, 2026 a new distribution partnership with Acrossmedia241, a leading digital advertising and media technology company based in Greece. The agreement brings Outmax, Perion’s AI agent, to agencies and brands across Greece and the broader Central and Eastern European market.
The two companies will publicly launch the partnership at the Programmatic & Beyond Conference in Athens on July 9, where Perion joins Acrossmedia241 as a Grand Sponsor.
What the Partnership Covers
Outmax sits across major digital channels, including YouTube, Meta, TikTok, and other leading DSPs. It layers optimization across each channel to unify performance toward advertisers’ own custom business outcomes rather than platform-standard benchmarks. For agencies and brands operating across Greece and CEE, the partnership adds Outmax as an option built to optimize toward specifically defined outcomes, integrated into existing media buying workflows.
Acrossmedia241 brings deep market access to the arrangement. The company holds agency relationships across the region and existing work with major Greek tourism boards, along with an international buying scope. It connects brands and agencies with digital, programmatic, CTV, DOOH, video, audio, native, and AI-powered media solutions, and has long-standing relationships across the Greek and regional advertising market.
Building on Prior Work
The partnership is not a cold start. It builds on Acrossmedia241’s existing experience with Perion’s DOOH offering. Perion expects that foundation, combined with Acrossmedia241’s established relationships across the market, to lower customer acquisition costs and accelerate Outmax’s path to revenue growth.
The structure follows the partner-led expansion model Perion has applied elsewhere. The company points to its GIMC partnership in China and its McSorely Media/Mediamark partnership in Africa as precedents for the approach now being applied in Greece and CEE.
Leadership Comments
Tal Jacobson, Perion’s CEO, framed the deal in terms of market credibility and the company’s longer-range plan. “Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” he said. “Expanding our distribution partner network, as we’ve done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan.”
Irini Sacha, Founder & CEO of Acrossmedia241, pointed to what advertisers in the region are now demanding. “Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults,” she said.
Why It Matters
Perion positions itself as an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure. As advertisers increase investment across a widening range of digital channels, the company argues, the operative question has shifted from where media runs to whose objectives it is optimized against.
That framing sits at the center of this announcement. The partnership extends Perion’s footprint into a new region through a partner with established relationships across national tourism boards and global buying desks, broadening outcome-driven execution beyond platform-standard benchmarks. Each platform in a modern media plan carries its own defaults and its own definition of success. Outmax is designed to sit above those defaults and pull each channel toward the advertiser’s stated objective instead.
For Perion, the deal adds another region to a distribution network that already spans China and Africa. For Acrossmedia241, it adds an AI-driven optimization layer to a portfolio that already covers programmatic, CTV, DOOH, and other channels. For advertisers in Greece and CEE, it introduces a tool built around their outcomes rather than the platforms’ own scorecards, arriving through a partner they already know.